Mobile gaming apps usually generate the majority of their revenue through advertising and in-app purchases with only little more than a third of games being paid downloads. The second most popular app category was business, followed by education, and lifestyle apps. Applications in the App Store are only available for iOS devices - the tech industry frequently refers to Apple's ecosystem of devices and operating systems as a "walled garden."Īs of 2022, the most popular Apple App Store category was gaming with over 13.66 percent of apps being games. This coincided with Apple’s launch of the second-generation iPhone 3G which supported mobile apps. The Apple App Store opened on Jvia an update to iTunes. During the third quarter of 2022, the number of mobile apps in the Apple App Store decreased by almost 25 percent compared to the previous quarter. In contrast, the store had 3.80 million non-gaming apps available in the same period. In July 2022, the App Store offered more than one million gaming apps.
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